Short-term: 

– Get a Master degree in Media and Communication 

– Develop the practical expertise needed to create innovative and thoughtful media content

– Gain experience in international competitive environment 

Long-term: 

– Get a steady career in the UK as a PR after graduating
– Own a business in addition to my work.

NATIONAL ECONOMICS UNIVERSITY

[Sept 2019 – June 2023]

Major: Business Administration in English

GPA: 3.76/4.0

NOTTINGHAM TRENT UNIVERSITY _ CONFETTI LONDON
[Sept 2024 – Dec 2025]

MA Content Creation  

SCHANNEL COMMUNICATION AND ADVERTISING SERVICES JOINT STOCK COMPANY

– CONTENT CREATOR PARTNERSHIPS      

[March 2022 – Present]

Main responsibilities:

• Creating contents for the company’s TikTok accounts: @schannelvn (Entertainment).

• Running my own TikTok and YouTube accounts: @pwh_linh on TikTok and @pwhlinh on YouTube.

• Responsible for the annual campaign of supporting candidates to take university entrance exams which is “GenZ Di Thi” (from 2022 – now)

• Reviewing and coordinating with varied brands (Lazada, Dyson, Crocs, JBL, Kérastase, L’Oréal Paris, Sociolla, Innisfree, New Balance, Vingroup, etc…), other coffee shops, clothing stores, and restaurants.

• Working with media agencies, managing the communication progress of the content team.

Achievements:

• Achieved 225.9k followers on TikTok account @pwh_linh and 37.1k subscribers on YouTube account @pwh_linh. My IG account also got 51.1k followers.

• The most viral post reached 4M people.

• “GenZ Di Thi” campaign got over 10 million views in total platforms each year (from 2022 – now).

• Top KOLs had good performances for the Shopee Affiliate Program in September 2021 and 2023.

• TikTok account @schannelvn gained from 1M followers to 3M followers.

THE LADY HOUSE COSMETICS/ PDC GROUP

– MARKETING INTERN         

[May 2021 – Sep 2021]

Main responsibilities:

• Responsible for writing and designing media articles on Facebook, Instagram and Shopee feed assigned in the plan, sending briefs, and coordinating with the Design and Account team.

• Wrote blogs about skincare and makeup on The Lady House’s website.

• Worked with media agencies, contacted KOLs & KOCs, managed the communication progress of the KOLs & KOCs team.

• Reported on the effectiveness of the communication of the parties’ partners.

Achievements:

• Optimized SEO score (>90) for each website blog.

• 150 – 300 leads per month, 50 – 65% conversion rate on Shopee posts.

• Average of 7000 – 8700 people reached and increased 500 likes fanpage per month.

STUDY WORLD 2022 EXHIBITION OF ISC-INTAKE EDUCATION – UNIVERSITY REPRESENTATIVE ASSISTANT             

[February 2022 – March 2022]

Main responsibilities:

• Promotional communication for representative schools & events.

• Created contents on diverse channels.

• Supported the Marketing & PR Team of the Organizing Committee & the representative school (contribute ideas, participate in Marketing campaigns,…).

• Directly supported the event and interpreted for International Representatives, assistant consultants for students & parents at the event.

Skills gained: Teamwork, problem-solving and interpersonal communication

MEC MUSIC CLUB – CONTENT CREATOR AT COMMUNICATION DEPARTMENT    

[2019 – 2021]

Main responsibilities:

• Responsible for writing media articles on Facebook fanpages: M-Night, Now You See Me, and MEC Music Club, designing briefs and coordinating with the Design and Core team.

• Collaborated with other pages to broadcast our events.

• Communicated with sponsors and honored guests.

Achievements:

• Facebook posts on the MEC Music Club site attracted more than 20000 audience and reached over 500 interactions each.